Covering the Sugar Sun series

One of the themes of this May’s #RomBkLove series on Twitter was covers. Whether I am at an author event live or just chatting online, the feedback I hear most often about my books is how much people like the covers. If that sounds like a brag, you should know that I do not design my covers. I have some input—more than a traditionally-published author has, probably—but the real credit goes to the unsung hero of Little Brick Books Publishing, Mr. Hallock. (A former professional photojournalist and now a ghostwriter for a consulting firm, Mr. H is also one of my editors, as well as my marketing advisor, business manager, and accountant. We are still happily married, a modern day miracle.)

But we’re here to talk about covers, so let’s get started. I’m going to be giving the inside scoop here, which I hope doesn’t detract from the magic of the final product. Given how many people are choosing to self-publish these days, I thought a little transparency might be helpful. All images were purchased from Shutterstock.

Disclaimer: Always defer to your designer’s technical and professional judgments, as this post is not a step-by-step how-to. Even Mr. H knows not to bow the author’s every whim. The cover is not totally about the book, remember: it needs to project the genre, mood, and theme. For me that meant:

  • Genre: cross between historical romance and historical fiction
  • Mood: politically and emotionally charged, with explicit sex
  • Theme: heavy themes (e.g. war, colonial policy, PTSD, and more)

I am not qualified to instruct you comprehensively on design elements, but here’s another piece of advice: the cover must scan well and read clearly as a thumbnail. Okay, so here goes a short tale of three covers:

Under the Sugar Sun

Sugar-Sun-cover-Jennifer-HallockWhen we first started this venture, we had some ideas of creating virtual three-dimensional images of dresses, but the technology in 2015 just wasn’t there yet—nor was our expertise. So we started looking at stock images. Since the heroine of Under the Sugar Sun has red hair, I built a collection of redheaded women in vintage (or retro) dress styles. We were paging through them together when Mr. H stopped on the image above. “Easy,” he said.

Easy, I wondered? I loved her hair and the corset, but nothing about the original surroundings of the model was what I wanted. (What kind of bedspread is that, by the way?) But the very next day, Mr. H showed me the crop that would become the cover, including the blacked out background. Instantly, I was excited. Yes, the hooks in the corset are not really true to period, even if you keep in mind that my period is 1902 not 1814. Moreover, my character never wears a corset in the book . . . but never mind! You cannot be too literal, remember.

“So,” you ask, “what did you do to make this cover happen, Jen?” Not much. I did choose the title font, which has become the signature of the Sugar Sun series (which is why I am not naming it here). I searched through font after font, typing in “Under the Sugar Sun” in generators to see what (a) looked turn-of-the-century and (b) struck the right balance of stylistic elements and readability. Mr. H was not sold at first, but he ultimately agreed. A cover was born.

Tempting Hymn

Tempting-Hymn-cover-Jennifer-HallockTempting Hymn had to be a little sultry, though not because Rosa is the temptress she is accused of being. With a title like this one—and a story centered on two people of faith who sing in a choir together, complete with chapter titles from those hymns—this book needs a little sex upfront to warn readers of inspirational romance that this isn’t one. I have no problem with closed-door romance; I just do not write it. This book is open-door. Wide. Open. Door. (I am not afraid of bad reviews on this score. A review saying there is too much sex in a book is pretty much the best kind of negative review to get. However, I do not wish to make people unnecessarily uncomfortable.) Mr. Hallock had to do a lot of work to make this a cover—see the above note about nail polish—but I love it.

Sugar Moon

Sugar-Moon-cover-Jennifer-Hallock

It took a really long time to find this photo. A really long time. Not quite as long as it took to write Sugar Moon, but honestly almost. I did not want to compromise this time by cutting off the face of a non-Asian model. In fact, I wanted a Southeast Asian model in (potential) period dress, which was as picky as I thought that I could be. Mr. H and I both loved the image right from the start, but it took my husband’s expertise to make it the cover you see above. I’m all heart eyes. It is my favorite so far, and that is saying something because I do love them all.

Thank you, Mr. Hallock!

“Spoon gliding through a custard dessert.”

In between working more-than-full-time and trying to get the next book out (nearly a year late), I had not expected to find motivation on Goodreads of all places. I try to avoid the site, to be honest.

Goodreads is for readers, and I believe in their right to review honestly. Use all the stars. Give both good and bad news. After all, what one person hates, another might love. If I read that “this book has too much sex,” I one-click. It’s Pavlovian.

Now, while I absolutely believe reviewers have the right to give negative feedback, I personally don’t want to spend too much time dwelling on criticism. I read it in quick doses—like ripping off a bandage while squinting at my screen.

Recently, though, I came across a review of Tempting Hymn that has pretty much made the last three years worthwhile.

Phebe Goodreads on Tempting Hymn by Jennifer Hallock

Phebe Goodreads on Tempting Hymn by Jennifer HallockPhebe Goodreads on Tempting Hymn by Jennifer Hallock

Thank you, Phebe. Next time I need a little encouragement to keep going, I’m coming right back here.

More Sugar Sun teasers

It’s a hot summer! The Sugar Moon teasers have been so popular—and so much fun to make—that I have a few more for you from the rest of the series. Enjoy!


Hotel-Oriente-Teasers


Under-the-Sugar-Sun-teasers


Tempting-Hymn-teasers


I will continue to create more for the #TeaserTues (#TeaserTuesday) and #ThursdayBookTease hashtags on Twitter, and I will post everything I make on both my instagram and Pinterest pages.

Note on all images used: All are either CC 2.0 licensed photos (which I may use with attribution, so check the fine print on the photo) or are released free of copyright (CC 0.0) and found at Pixabay, Pexels, or Unsplash.

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Yes, I want to know when Jennifer Hallock publishes something new in her Sugar Sun series. I understand that she will guard my privacy, never give away my email, and not spam my inbox. She’s cool like that.


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Welcome to the Sugar Sun Series

Read the series that Courtney Milan called “meaty historical romance . . . must-reads.” And “Like nothing I’ve ever read before.”


Under-the-Sugar-Sun-book-one-trilogy

A schoolmarm, a sugar baron, and a soldier . . .

It is 1902 and Georgina Potter has followed her fiancé to the Philippines, the most remote outpost of America’s fledgling empire. But Georgina has a purpose in mind beyond marriage: her real mission is to find her brother Ben, who has disappeared into the abyss of the Philippine-American War.

To navigate the Islands’ troubled waters, Georgina enlists the aid of local sugar baron Javier Altarejos. But nothing is as it seems, and the price of Javier’s help may be more than Georgina can bear.

Find Under the Sugar Sun at Amazon.com.


Tempting-Hymn-novella-Sugar-Sun-series

A Missionary and a Sinner . . .

Jonas Vanderburg volunteered his family for mission work in the Philippines, only to lose his wife and daughters in the 1902 cholera epidemic. He wishes his nurse would let him die, too.

Rosa Ramos wants nothing more to do with American men. Her previous Yankee lover left her with a ruined reputation and a child to raise alone. A talented nurse at a provincial hospital, she must now care for another American, this time a missionary whose friends believe her beyond redemption.

Find Tempting Hymn at Amazon.com.


Sugar-Moon-book-two-trilogy

The nights were their secret . . .

The papers back home call Ben Potter a hero of the Philippine-American War, but he knows the truth. When his estranged brother-in-law offers him work slashing sugarcane, Ben seizes the opportunity to atone—one acre at a time. At the hacienda Ben meets schoolteacher Allegra Alazas. While Allegra bristles at her family’s traditional expectations, the one man who appreciates her intelligence and independence seems to be the very worst marriage prospect on the island.

Neither Ben nor Allegra fit easily in their separate worlds, so together they must build one of their own. But when Ben’s wartime past crashes down upon them, it threatens to break their elusive peace.

Find Sugar Moon at Amazon.com.


Sugar-Communion-third-book-trilogy

This is Andres’s book. #UndressAndres