Covering the Sugar Sun series

One of the themes of this May’s #RomBkLove series on Twitter was covers. Whether I am at an author event live or just chatting online, the feedback I hear most often about my books is how much people like the covers. If that sounds like a brag, you should know that I do not design my covers. I have some input—more than a traditionally-published author has, probably—but the real credit goes to the unsung hero of Little Brick Books Publishing, Mr. Hallock. (A former professional photojournalist and now a ghostwriter for a consulting firm, Mr. H is also one of my editors, as well as my marketing advisor, business manager, and accountant. We are still happily married, a modern day miracle.)

But we’re here to talk about covers, so let’s get started. I’m going to be giving the inside scoop here, which I hope doesn’t detract from the magic of the final product. Given how many people are choosing to self-publish these days, I thought a little transparency might be helpful. All images were purchased from Shutterstock.

Disclaimer: Always defer to your designer’s technical and professional judgments, as this post is not a step-by-step how-to. Even Mr. H knows not to bow the author’s every whim. The cover is not totally about the book, remember: it needs to project the genre, mood, and theme. For me that meant:

  • Genre: cross between historical romance and historical fiction
  • Mood: politically and emotionally charged, with explicit sex
  • Theme: heavy themes (e.g. war, colonial policy, PTSD, and more)

I am not qualified to instruct you comprehensively on design elements, but here’s another piece of advice: the cover must scan well and read clearly as a thumbnail. Okay, so here goes a short tale of four covers:

Under the Sugar Sun

Original stock photo versus final cover displayed. Text: Mr. Hallock removed the background and her corset strap. The pearl hair comb was annoying to work around, he said.When we first started this venture, we had some ideas of creating virtual three-dimensional images of dresses, but the technology in 2015 just wasn’t there yet—nor was our expertise. So we started looking at stock images. Since the heroine of Under the Sugar Sun has red hair, I built a collection of redheaded women in vintage (or retro) dress styles. We were paging through them together when Mr. H stopped on the image above. “Easy,” he said.

Easy, I wondered? I loved her hair and the corset, but nothing about the original surroundings of the model was what I wanted. (What kind of bedspread is that, by the way?) But the very next day, Mr. H showed me the crop that would become the cover, including the blacked out background. Instantly, I was excited. Yes, the hooks in the corset are not really true to period, even if you keep in mind that my period is 1902 not 1814. Moreover, my character never wears a corset in the book . . . but never mind! You cannot be too literal, remember.

“So,” you ask, “what did you do to make this cover happen, Jen?” Not much. I did choose the title font, which has become the signature of the Sugar Sun series (which is why I am not naming it here). I searched through font after font, typing in “Under the Sugar Sun” in generators to see what (a) looked turn-of-the-century and (b) struck the right balance of stylistic elements and readability. Mr. H was not sold at first, but he ultimately agreed. A cover was born.

Hotel oriente

Original stock photo versus final cover displayed. Text: We knew the image was a winner when we saw it. We especially liked the lace texture of the dress—textures are everything. The text balancing required some work, but that's what Mr. H does!

We knew this image was a winner when we saw it. It had one of the key attributes Mr. H looks for: texture in the lace of the dress. Colors are important, but textures are best because they give the image a story within a story. The cropping left a challenge for text spaces, which Mr. H solved by inverting title and author name. This is the only book in the series (so far?) that has author name at the top, not bottom—and I love it.

Tempting Hymn

Original stock photo versus final cover displayed. Text: Mr. Hallock and I knew from the start that this was the picture for us, mainly because of the stairs detail. But it required a lot of work, the hardest of which was removing the model's black toenail polish. Also, we could not have enlarged the image a single bit more so it is good it worked.Tempting Hymn had to be a little sultry, though not because Rosa is the temptress she is accused of being. With a title like this one—and a story centered on two people of faith who sing in a choir together, complete with chapter titles from those hymns—this book needs a little sex upfront to warn readers of inspirational romance that this isn’t one. I have no problem with closed-door romance; I just do not write it. This book is open-door. Wide. Open. Door. (I am not afraid of bad reviews on this score. A review saying there is too much sex in a book is pretty much the best kind of negative review to get. However, I do not wish to make people unnecessarily uncomfortable.) Mr. Hallock had to do a lot of work to make this a cover—see the above note about nail polish—but I love it.

Sugar Moon

Original stock photo versus final cover displayed. Text: Mr. Hallock knew this was the right picture: the dress, the model, the lamp. It fit everything about this book, and we loved the mood. However, how to remove that backing and—get this—move the tree?! Mr. H worked on this one a while, but he got it perfect. He even enhanced the lantern glow against the night.

It took a really long time to find this photo. A really long time. Not quite as long as it took to write Sugar Moon, but honestly almost. I did not want to compromise this time by cutting off the face of a non-Asian model. In fact, I wanted a Southeast Asian model in (potential) period dress, which was as picky as I thought that I could be. Mr. H and I both loved the image right from the start, but it took my husband’s expertise to make it the cover you see above. I’m all heart eyes. It is my favorite so far, and that is saying something because I do love them all.

Thank you, Mr. Hallock!

“Spoon gliding through a custard dessert.”

In between working more-than-full-time and trying to get the next book out (nearly a year late), I had not expected to find motivation on Goodreads of all places. I try to avoid the site, to be honest.

Goodreads is for readers, and I believe in their right to review honestly. Use all the stars. Give both good and bad news. After all, what one person hates, another might love. If I read that “this book has too much sex,” I one-click. It’s Pavlovian.

Now, while I absolutely believe reviewers have the right to give negative feedback, I personally don’t want to spend too much time dwelling on criticism. I read it in quick doses—like ripping off a bandage while squinting at my screen.

Recently, though, I came across a review of Tempting Hymn that has pretty much made the last three years worthwhile.

Phebe Goodreads on Tempting Hymn by Jennifer Hallock

Phebe Goodreads on Tempting Hymn by Jennifer HallockPhebe Goodreads on Tempting Hymn by Jennifer Hallock

Thank you, Phebe. Next time I need a little encouragement to keep going, I’m coming right back here.

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Welcome to the Sugar Sun Series!

Banner of full Sugar Sun series against background of Luneta Park, Manila, 1899.

The Sugar Sun series is an epic family story of love and war at the beginning of the twentieth century. Books may be read in any order, as all are interconnected-yet-standalone happily-ever-afters. Read what people are saying about the series here, and find content guidance here.

Bookshelf with Publication Order (Under the Sugar Sun, Hotel Oriente, Tempting Hymn, and Sugar Moon); and chronological order (Hotel Oriente, Under the Sugar Sun, Tempting Hymn, and Sugar Moon).

Praise-Sugar-Sun-Series-Jennifer-Hallock


Under-the-Sugar-Sun-book-one-trilogy

A schoolmarm, a sugar baron, and a soldier . . .

It is 1902 and Georgina Potter has followed her fiancé to the Philippines, the most remote outpost of America’s fledgling empire. But Georgina has a purpose in mind beyond marriage: her real mission is to find her brother Ben, who has disappeared into the abyss of the Philippine-American War.

To navigate the Islands’ troubled waters, Georgina enlists the aid of local sugar baron Javier Altarejos. But nothing is as it seems, and the price of Javier’s help may be more than Georgina can bear.

Find Under the Sugar Sun at Amazon.com, or read what people are saying about the series.


Hotel-Oriente-prequel-novella

The Oriente is the finest hotel in Manila . . . but that’s not saying much.

Hotel manager Moss North already has his hands full trying to make the Oriente a respectable establishment amidst food shortages, plumbing disasters, and indiscreet guests. So when two VIPs arrive—an American congressman and his granddaughter Della—Moss knows that he needs to pull out all the stops to make their stay a success.

That won’t be easy: the Oriente is a meeting place for all manner of carpetbaggers hoping to profit off the fledgling American colony—and not all of these opportunists’ schemes are strictly on the up-and-up. Moss can manage the demanding congressman, but he will have to keep a close eye on Della—she is a little too nosy about the goings-on of the hotel and its guests. And there is also something very different about her . . .

Find Hotel Oriente at Amazon.com, or read what people are saying about the series.


Tempting-Hymn-novella-Sugar-Sun-series

A Missionary and a Sinner . . .

Jonas Vanderburg volunteered his family for mission work in the Philippines, only to lose his wife and daughters in the 1902 cholera epidemic. He wishes his nurse would let him die, too.

Rosa Ramos wants nothing more to do with American men. Her previous Yankee lover left her with a ruined reputation and a child to raise alone. A talented nurse at a provincial hospital, she must now care for another American, this time a missionary whose friends believe her beyond redemption.

Find Tempting Hymn at Amazon.com, or read what people are saying about the series.


Sugar-Moon-book-two-trilogy

The nights were their secret . . .

The papers back home call Ben Potter a hero of the Philippine-American War, but he knows the truth. When his estranged brother-in-law offers him work slashing sugarcane, Ben seizes the opportunity to atone—one acre at a time. At the hacienda Ben meets schoolteacher Allegra Alazas. While Allegra bristles at her family’s traditional expectations, the one man who appreciates her intelligence and independence seems to be the very worst marriage prospect on the island.

Neither Ben nor Allegra fit easily in their separate worlds, so together they must build one of their own. But when Ben’s wartime past crashes down upon them, it threatens to break their elusive peace.

Find Sugar Moon at Amazon.com, or read what people are saying about the series.


Sugar-Communion-third-book-trilogy

This is Andres’s book (aka #UndressAndres) and you can read about my progress in researching his world here. There is a lot of medical history I have learned for the heroine, a doctor. That research has been partly through reading but primarily through podcasts.

Manila Tour 2017

I spent the last two weeks of February on an amazing trip to the Philippines. Packing everyone I wanted to see into 14 days—plus romance events!—was a little insane, but I made the most of every minute.

Steamy panel at Romance Writers of the Philippines convention at Ayala Alabang mall with Bianca Mori Mina V. Esguerra and Georgette Gonzales
The #PHRomCon2017 Steamy Panel of Awesomeness: Bianca Mori, Georgette S. Gonzales, me, and Mina V. Esguerra. (I’m only awesome because of the company I’m keeping.)

I started the business end of things with an appearance at the Philippine Romance Convention 2017, hosted by the Romance Writers of the Philippines at Alabang Town Center—a mall that happens to be my old stomping grounds. I was honored to sit on the Steamy Romance Panel with Mina V. Esguerra, Georgette S. Gonzales, and Bianca Mori. These are three outstanding authors. Mina’s Iris After the Incident is such an important, sex-positive, feminist contemporary romance that I wrote a whole blog post about it. Georgette writes intense romantic suspense that tackles politics, corruption, and more. And Bianca’s globe-trotting romantic suspense Takedown trilogy is like a cocktail of Ocean’s 11 and Mr. and Mrs. Smith, but with more sex. It goes without saying that this was an amazing evening.

While I was there, author Ana Valenzuela and I grabbed a coffee at Starbuck’s so we could chat. That chat eventually turned into this hugely flattering article in the Manila Bulletin, the leading broadsheet newspaper in the Philippines.

Manila Philippines Bulletin newspaper article on steamy historical romance Sugar Sun series
A lovely article introducing the Sugar Sun series to the Philippine general reader. You can find a digital copy of the article at the Manila Bulletin.

But I’m getting ahead of myself. Before that came out, I was able to do some awesome traveling that provided me inspiration for both my current Sugar Sun series and my anticipated second generation series, which will be set during World War II. I headed to Corregidor with three great friends: my amazing hostess and great friend, Regine; my former student and now accomplished Osprey pilot, Ginger; and Ginger’s husband, Tread, also an Osprey pilot.

History tourism at Corregidor studying World War II and Japanese occupation of American colony of Philippines
Left: Ginger and me on the ferry to Corregidor. Right: the “tail” of the island, which is shaped like a tadpole.

Even though I have been to the island several times, even staying the night before, I find each return trip gives me new ideas. I pick up different tidbits on the tour every time. This time, in the Malinta Tunnel, I heard about the crazy parties the Americans threw at the very end, when they expected to be defeated any day. They needed to consume their supplies before the Japanese arrived, and they really needed to get out of that tunnel at night. What happened under the stars, on the beach, when no one was watching? Yep, that is romance material, if I’ve ever heard it. A celebration of life in the midst of death.

History tourism at Corregidor studying World War II and Japanese occupation of American colony of Philippines
Left: Regine and I on the ferry to Corregidor. Right: The Statue of MacArthur exclaiming, “I shall return!” (He did. It was a whole thing.)

Only a few days later, I was on the other side of the channel, on the Bataan Peninsula. This, of course, is the site of the infamous Bataan Death March, where 76,000 Filipino and American soldiers were force marched over 100km without food or water. Tens of thousands died. This is not good romance novel material. But each marker we passed was a reminder of the sacrifice of others who came before.

Bataan Death March marker in Philippines and Battle of Manila memorial both from World War II era history research trip
Left: Bataan Death March markers at every kilometer along the road. They really make you aware of what happened here over seventy years ago. Right: A memorial to the Battle of Manila, which ended in February 1945.

Regine and I had gone to Bataan to see some even older history—particularly the heritage homes being preserved at Las Casas Filipinas de Acuzar. On the one hand, I loved this place. It is a resort made up of bahay na batos, bought and moved from all over the Philippines. And, with no other cities or villages in sight, you can almost imagine that this is what Manila looked like during the time of the Sugar Sun series—if you squint your eyes to avoid seeing the ATM machine hidden in the bottom floor of one of the houses. The guides are informative, and the location by the sea is breathtaking. And, if given the choice between having a house moved here and letting it deteriorate or be bulldozed, then the choice seems obvious. With all these homes in one place, a person can truly appreciate the proud architectural tradition of the islands.

However, there are down sides, too. First, these homes are not in their original context, to be appreciated by those who have some claim over their heritage. They are also glorified hotel rooms, rented out for exorbitant prices by the park’s creator. Unlike a national museum, this park is for profit, and it is not cheap to get to, nor stay at. Therefore, the history of the Philippines cannot be equally shared among all Filipinos. Also, the location by the sea is questionable because the salty air will accelerate deterioration. Finally, there are a dozen building projects going on at a time, and meanwhile those already built or moved are degrading. It feels a little like a resort built by someone with ADHD—once one thing is halfway done, it gets pushed aside for a shiny new toy.

Reproduction of Hotel Oriente the center of Binondo business life in old Manila the Pearl of the Orient before World War II
Left: The Hotel de Oriente and me! Right: The view out our hotel window to the heritage bahay na bato across the square. Parts of Heneral Luna were filmed here.

But, it is beautiful. And I got to see a recreation of the Hotel de Oriente! I felt like I should be giving out copies of my novella at the door—but, alas, I did not have any with me. The building looked accurate on the outside, but there are no surviving photos of the inside, so they have improvised. And while I applaud them hiring all local craftsmen to do the ornate inlaid woodwork, this interior makes the a Baroque palace look minimalist. Still, I was thrilled to be there. It was a huge rush.

These amazing trips led up to the big event: the combined lecture of “History Ever After” at the Ayala Museum and the release of Tempting Hymn! It was such an amazing day. I talked for an hour about the history of the American colonial period, the Philippine-American War, and the Balangiga Incident. I wove in information about all my characters, even showing character boards with the casting of famous movie stars in the roles of each hero and heroine. (Piolo Pascual as Padre Andrés Gabiana was a special favorite.) I gave some special attention to the new novella, and then I signed and sold all the books I had brought with me. (One whole piece of checked baggage was just books!)

History Ever After talk at the Ayala Museum in Makati Manila Philippines with authors discussing steamy romance in difficult times
Left: The #romanceclass community comes out to see me at History Ever After. Thank you! Center: Me talking. Look how huge that projector screen was! Right: At the signing with Nash and Carole Tysmans.

What a fantastic day, and I have to thank the whole #romanceclass crowd for coming out. You guys were amazing! Thanks to Mina Esguerra and Marjorie de Asis-Villaflores organizing the event. It would not have been possible without you. And thank you to my wonderful friend Regine, my advisor, therapist, and accountant—as well as the best hostess ever.

Memorial for Battle of Manila World War II at festival run by Carlos Celdran at Intramuros Manila Philippines
The Transitio commemoration: burning prayers on the walls of Intramuros (left) and the arts festival on the grounds (right).

Regine and I spent my last evening in Manila at Intramuros at the 8th Annual Manila Transitio Festival commemorating the 100,000 dead in the Battle of Manila, 1945. Under the leadership of performer and popular historian extraordinaire, Carlos Celdran, we made wishes on the walls of Intramuros, listened to great music, ate great food, and even drank some buko (young coconut) vodka. Yum.

Visiting friends at Oarhouse Ermita Manila and Fred's Revolucíon Binondo Escolta Manila Philippines
Left: Ben and I at the Oarhouse. Right: Ben, Gina, Paul, Derek, me, and Regine at Fred’s Revolución in Escolta.

While much of this trip was devoted to writing, one of the truly best parts of being back was seeing my wonderful friends again, including people who have known my husband and me for over 20 years. The Philippines are beautiful, but it is the people who make this place so unforgettable. The fact that two of these people, Ben and Derek, now own three of the best bars in Manila doesn’t hurt, either!

Amazingly, I survived this whirlwind trip, but it only made me anxious for more. I cannot wait to go back. I need to write more books to justify the next trip, so off I go to write, write, write…!